Communication & Media
In the dynamic world of communication and media, our Salesforce solutions help you manage content, streamline workflows, and engage your audience effectively, ensuring your message reaches the right people.
Effective Content Management
Managing Content And Engaging Audiences Effectively
The communication and media industry requires efficient content management and audience engagement to stay competitive. Salesforce Media Cloud supports the end-to-end content lifecycle, from creation and distribution to monetization. Our solutions streamline workflows, enabling media companies to manage content efficiently and deliver it across multiple channels. Marketing Cloud personalizes audience engagement with targeted campaigns and predictive analytics, ensuring that the right content reaches the right people at the right time. Sales Cloud and Service Cloud enhance sales and customer support processes, providing a unified view of customer interactions. Advanced analytics and AI-driven insights help optimize content performance, audience engagement, and revenue generation.
Optimizing audience reach and content delivery with tools crafted for media companies.
Boost Media Engagement with Salesforce Solutions
Media Cloud
Manages content lifecycles from creation to monetization.

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    Manages content lifecycles from creation to monetization, providing media companies with the tools they need to produce, distribute, and monetize content efficiently. Media Cloud’s collaboration features enable teams to work together seamlessly, while its analytics tools provide insights into content performance, helping companies optimize their strategies and maximize revenue.

Marketing Cloud
Automates campaigns to reach the right audience at the right time.

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    Automates campaigns to reach the right audience at the right time, helping media companies increase engagement and drive subscriptions. Marketing Cloud’s segmentation and personalization features allow companies to tailor their campaigns to individual viewer preferences, improving the effectiveness of their marketing efforts.

Sales Cloud
Enhances sales processes and customer relationships.

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    Enhances sales processes and customer relationships by providing tools for managing ad sales, tracking client interactions, and forecasting revenue. Sales Cloud’s automation features help media companies streamline their sales operations, close deals faster, and build stronger relationships with advertisers.

See how some of the world's top companies have upped their A-Game with the help of the Salesforce platform.

Salesforce Success Stories

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NBCUniversal
NBCUniversal utilized Salesforce Media Cloud to revolutionize its audience engagement strategy. By centralizing content management and leveraging data insights, NBCUniversal was able to deliver more relevant content to viewers, increasing engagement by 35%. This strategic use of Salesforce also allowed NBCUniversal to optimize its advertising efforts, driving higher revenue from ad sales.
BuzzFeed
BuzzFeed turned to Salesforce to enhance its ad sales operations. By using Salesforce Sales Cloud, BuzzFeed was able to streamline its sales processes, track client interactions more effectively, and close deals faster. This optimization resulted in a 40% increase in ad sales, helping BuzzFeed to capitalize on its strong audience engagement and expand its revenue streams.
Engaging audiences, optimizing content delivery, and driving media revenue growth.
Explore How Salesforce Engages Media Audiences
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Streamlined Content Management
Use Media Cloud to manage content efficiently.

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    Media Cloud provides communication and media companies with the tools to manage content efficiently, from creation to distribution. By centralizing content management and automating workflows, Salesforce enables companies to produce high-quality content faster and distribute it to the right audience at the right time.

Targeted Audience Engagement
Marketing Cloud helps engage your audience with personalized campaigns.

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    Marketing Cloud helps media companies engage their audiences with personalized campaigns that resonate with individual viewer preferences. By leveraging data on viewer behavior and interests, companies can deliver targeted content and advertising that increases engagement, drives subscriptions, and boosts ad revenue.

Optimized Sales
Sales Cloud supports your sales team in managing client relationships and closing deals.

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    Salesforce Sales Cloud supports media companies in managing their ad sales processes, from tracking client interactions to forecasting revenue. By automating sales tasks and providing insights into sales performance, Salesforce helps media companies close deals faster, build stronger client relationships, and maximize revenue.

Our Expertise

Our professionals have a deep understanding of Salesforce Media Cloud, gained through extensive work in the media landscape. We are equipped to help you engage audiences and optimize content delivery.